{"id":961,"date":"2025-07-18T10:46:31","date_gmt":"2025-07-18T08:46:31","guid":{"rendered":"https:\/\/iqpak.com\/?post_type=portfolio&p=961"},"modified":"2025-07-21T16:10:22","modified_gmt":"2025-07-21T14:10:22","slug":"iqpak-new-packaging-system-with-best-co2-emission-values-2","status":"publish","type":"portfolio","link":"https:\/\/iqpak.com\/en\/pressemitteilung\/iqpak-new-packaging-system-with-best-co2-emission-values-2\/","title":{"rendered":"IQPAK\u00ae: GVM study sees billion-euro market for new packaging system"},"content":{"rendered":"

A recent study by GVM on the market entry of IQPAK\u00ae has identified a huge potential: In Germany alone, IQPAK\u00ae packaging could replace 23 billion fillings every year. According to GVM, a leader in packaging market research, potential sales for the German packaging market could reach between 1.6 and 2.8 billion euros, depending on the scenario. The amount of waste generated by packaging could be cut by half.<\/strong><\/p>\n

Darmstadt, Oldenburg, July 22, 2025:<\/strong> Disposable packaging generates huge amounts of waste. On the other hand, reusable packaging means a great deal of energy-intensive effort for bottlers due to return and rinsing processes. IQPAK\u00ae packaging offers an alternative for both systems. The innovative packaging consists of a reusable core with an RFID chip enclosed by thin protective layers on the outside and inside. After use, the protective layers are refurbished and the base body directly reused. This results in less waste, the CO2<\/sub> footprint is small and bottling plants no longer need to invest in rinsing technology. The returned packaging is processed in refurbishment centers, so retailers and food manufacturers can focus on their core business.<\/p>\n

\u201cIQPAK\u00ae can replace a large number of packaging solutions, especially cups, trays and block packaging,\u201d concludes the GVM study, which was commissioned by the IQPAK\u00ae working group of Fraunhofer LBF and L\u00f6ning + Partner. A conservative estimate puts the market for the system at 15 billion fillings per year – equivalent to 360 fillings per household per year. A further 52 billion would be added across the EU.<\/p>\n

Sales of between EUR1.6 and EUR2.8 billion possible in Germany alone<\/strong><\/p>\n

In an optimistic scenario, the market for the system could even reach 23 billion fillings (a further 81 billion across the EU) if the IQPAK\u00ae system is expanded to include threaded closures, for example. GVM estimates the potential sales the IQPAK\u00ae system can generate within the German market at between EUR1.6 and 2.8 billion, depending on the scenario. The benefit for the environment: \u00a0\u201cSwitching to IQPAK\u00ae packaging can reduce the amount of waste by 55% – 60%,\u201d according to the study.\u00a0<\/strong><\/p>\n

Easy changeover, major cost benefits for the food and beverage industry<\/strong><\/p>\n

The GVM study sees advantages of the system for the food and beverage industry, retailers and end consumers. The filling industry, i.e. food manufacturers, can use IQPAK\u00ae on their existing filling systems. Manufacturers who switch from disposable to reusable with IQPAK\u00ae do not need to purchase rinsing machines. For those who already use reusable containers, the changeover will save them rinsing machines and associated costs.<\/p>\n

Another potential saving: According to the study, businesses using IQPAK\u00ae for their products in Germany can save \u201ca mid to high double-digit million amount\u201d in EPR participation fees and levies for the single-use plastic fund.<\/p>\n

Unlike other systems, IQPAK\u00ae offers the option of using recycled materials in the reusable core and the outer film layer that are not approved for use in food packaging – because only the inner film layer comes into contact with the contents.<\/p>\n

The study sees the simplicity of returns handling as an advantage for retailers. Returns can be made via app and return boxes, and the deposit is refunded digitally, so the switch to IQPAK\u00ae means no additional work at the checkout and significantly reduced handling costs for empties.<\/p>\n

This is also an important advantage from the end consumer’s point of view. They can return the IQPAK\u00ae packaging at the points of sale or throw them into containers outside supermarkets. The app also offers the opportunity to increase customer loyalty. IQPAK\u00ae is also of interest to municipalities that want to reduce their CO2<\/sub> footprint or the amount of waste they have to collect.<\/p>\n

GVM recommendations: With 1:1 substitution in pilot markets<\/strong><\/p>\n

\u201cThe study confirms not only that IQPAK\u00ae has huge potential, but also that the hurdles to market entry are manageable. That\u2019s because IQPAK\u00ae creates a win-win-win situation: for manufacturers, for investors and for the environment,\u201d explains Johann L\u00f6ning, founder and owner of L\u00f6ning & Partner<\/strong>. \u201cIQPAK\u00ae therefore has the potential to disrupt the packaging market. We\u2019re currently looking for an anchor investor to help us implement the system in a pilot market,\u201d L\u00f6ning adds. L\u00f6ning and Christian Beinert from Fraunhofer LBF describe the business model based on recurring revenue as extremely robust, thanks in part to the very low material costs for the hygiene layers and the high cycle stability of the IQPAK\u00ae system carrier.<\/p>\n

The authors of the GVM study recommend that the market launch of the IQPAK\u00ae system should initially focus on the 1:1 substitution of 500 g cups for dairy products and of cups and trays used as service packaging.<\/p>\n

The full study and the GVM press release can be found at: https:\/\/iqpak.com\/wp-content\/uploads\/2025\/07\/250716_Kernbotschaften_GVM_IQPAK_engl.pdf<\/a><\/p>\n

Further information can be found at www.iqpak.com<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Press contact<\/strong><\/p>\n

Kai Weller
\nAgentur Ahnen&Enkel
\n0176 \/ 24569084
\nweller@ahnenenkel.com<\/a>
\nwww.ahnenenkel.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A recent study by GVM on the market entry of IQPAK\u00ae has identified a huge potential: In Germany alone, IQPAK\u00ae packaging could replace 23 billion fillings every year. According to GVM, a leader in packaging market research, potential sales for the German packaging market could reach between 1.6 and 2.8 billion euros, depending on the…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_custom_body_class":"","_custom_post_class":"","footnotes":""},"portfolio_category":[18],"portfolio_tag":[],"class_list":["post-961","portfolio","type-portfolio","status-publish","hentry","portfolio_category-press-release"],"acf":[],"yoast_head":"\nIQPAK\u00ae: GVM study sees billion-euro market for new packaging system – IQPAK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iqpak.com\/en\/pressemitteilung\/iqpak-new-packaging-system-with-best-co2-emission-values-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQPAK\u00ae: GVM study sees billion-euro market for new packaging system – IQPAK\" \/>\n<meta property=\"og:description\" content=\"A recent study by GVM on the market entry of IQPAK\u00ae has identified a huge potential: In Germany alone, IQPAK\u00ae packaging could replace 23 billion fillings every year. 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